I’m a German-American creative strategist, creator, curator, and facilitator based between Mexico City and New York. I work where aesthetics, strategy, and human connection overlap.

Over the past two decades, my work has evolved across fashion, hospitality, branding, content, and experience design. I began my career designing for luxury fashion brands before moving into art direction, styling, restaurant management, creative marketing, and consulting. Living and working across four continents—and traveling extensively throughout Asia and Latin America—has shaped both my aesthetic and the way I approach people, culture, and storytelling.

Today, I collaborate with founders, hospitality concepts, and lifestyle brands to shape ideas into experiences people genuinely want to be part of. My work ranges from creative strategy, brand positioning, and digital marketing to content creation, event curation, and community building. Through CASA MADEAU, I create curated gatherings that bring together food, design, art, music, and meaningful conversation, while long-term creative partnerships—like the development of an artist residency in Puerto Rico—allow me to help shape places and brands from the inside out.

Alongside my consulting practice, I continue to create content centered around celebrating uniqueness in everyday aesthetics and lifestyle. My analog collages, vintage finds through ARCHIVE MADEAU, and handmade crochet pieces remain an ongoing creative practice alongside my consulting work.

I’m interested in creating beautiful things—but even more in creating the conditions for beautiful things to happen.