for the love of color, texture, light, and people…
Creative / Art Direction
I combine a strong conceptual edge by tapping into my experience in design, styling, beauty, and photography. In close collaboration with all parts of a photo production, by using exploratory methods, I strive to produce high level images for campaigns, editorials and look books.
Clients: Zalando / Left My Clogs In LA / Jovana Zivotic / oceanZen
I derive from a broad range of sources, that results in a very eclectic, bohemian, and somewhat grungy style. In my work, there is always a sense of seduction, which I use to convey strength, confidence and celebrate female power. I am naturally drawn to luxurious colors, fabrics and textures, which gives my style richness and depth.
Publications: Nasty Magazine / Contributor Magazine / Superior Magazine / Vogue Spain / Grazia Germany / GQ / infoNetwork (RTL)
Strategic brand building using an analytical and creative approach, pulling from experience I acquired designing for fashion houses in Germany, New York, and Shanghai. My services include but are not limited to developing mood boards, plans to increase development efficiency, collection structure guidance, and support during fittings and photo shoots, while valuing a collaborative process.
Clients: Londine / Bouezar / Etvas Mag / Velvetesque / DieterBakicDesign
Through on-site market research, vintage buying, and culture studies in random or assigned cities I supply design companies with personalized and exclusive trend forecasting. I explore the local fashion, art, and pop-culture scene to give brands inspiring insights from around the world.
Clients: Escada / Alice + Olivia